Website Analytics/Tracking

Web analytics is the measurement, collection, analysis and reporting of internet data for the purposes of understanding and optimizing web usage. Anyone with a website will tell you they love traffic. If you have a site for your business or organization, traffic to your website could only benefit you. However, if you have a site with great traffic but very bad conversion rates, you may never know if you are not tracking your website analytics.

As important as it is to have targeted traffic to your site, it is equally important to ensure the users of your site are having the best possible user experience. Site analytics are the tool for the job. Over time we will track an assortment of parameters to better understand the user experience on your site. We will then begin to make changes to positively affect that user data. Over time without any increase in your site traffic you will be able to see a noticeable increase in the performance of your website.

With site analytics we can track the following:

General Overview

• Site visitors
• Page views
• Avg. page visits per user
• Bounce Rate (User that left the site within the first 10 seconds.)
• Avg. time spent on site
• Percentage of new visits

Traffic Source Overview

• Percentage of Direct Traffic (typed in “www.yourdomain.com”)
• Percentage of Referral Traffic (found your link on another site)
• Percentage of Search Engine Traffic (organic and pay per click)
• Full reports of all traffic sources
• Full reports on keywords searched

Geographic Overview

• See exactly what geographic areas are targeting your site down to the city
• International data

Visitor Overview

• User web browser overview
• Connection speed overview
• Screen resolution overview
• Java and Flash support overview